How to start a boudoir photography business
Are you interested in starting your own boudoir photography business but don't know where to begin?
Look no further! In this blog post, I’ll guide you through the steps of starting your own boudoir photography business, from setting up your website to finding your first clients. So let's dive in!
Define your niche
Before you start your boudoir photography business, you'll need to define your niche, not all boudoir is the same. Do you want to specialize in bridal boudoir? Maternity boudoir? Classic boudoir? Moody? Airy? Figure out what sets you apart from other boudoir photographers and what you're most passionate about.
Set up your website
Your website is your storefront, so it's important to make a good first impression. Use a platform like Squarespace to create a professional-looking website that showcases your work and services. Make sure to include a portfolio, information about your services, and a way for potential clients to contact you.
Build your brand
Your brand is how you'll be perceived by potential clients, so it's important to make it strong and consistent. Develop a logo, choose your colors, and create a consistent style for your website and social media.
Build your portfolio
Before you can start booking clients, you'll need to build up your portfolio. You can do this by doing shoots with friends or models, or offering discounted rates to your first clients in exchange for using their images in your portfolio.
Find your clients
Now it's time to start finding your clients. Use social media platforms like Instagram, Facebook, E-Mail marketing, Ambassadors, and B2B marketing to showcase your work and reach out to potential clients. You can also attend local bridal shows or partner with wedding planners to get your name out there.
Price your services
Pricing your services can be tricky, but it's important to do it right. Research other boudoir photographers in your area and see what they charge for similar services. Make sure to factor in the cost of your time, equipment, expierence, what you are offering (studio, home, outdoor, garage)and editing software.
Market your business
Marketing is key to growing your business. Offer promotions, collaborate with other vendors in industry, and post regularly on social media to keep your business top of mind for potential clients.
If you would like 1:1 mentoring for branding, pricing, marketing and more check out what I offer to Photographers.
